Starting a business can be a monumental task, but scaling a growing your business is an entirely different story. From lead generation to staying focussed, here are the top 7 ways to grow your business in 2021.

  1. Know your customers & identify their unmet needs

You’ve been marketing to them, selling to them, and hopefully engaging with them – but do you really KNOW them? Optimising your customer experience is a great way to start attracting new business. In amidst the industry giants and large companies, people LOVE to see a company that truly cares about their customers as individuals as opposed to a collective of potential sales. Get in there, get to know them, show them you value their opinion, and start reaping the benefits of cultivating true customer relationships! Here are 5 easy ways to start getting to know your customers a little better. 

2. Remember that people work for people, not companies.

Although you’ve worked as hard as you have to create a company and culture that you think serves your business well, its always good to re-evaluate what you could be doing better, for your employees. Are there enough team building exercises? If someone has an issue, are the correct Human Resources in place? Could you be doing more to make your employees feel more like they’re a part of a family than a well-oiled machine? Only you will know!

3. Stay focussed – know what you want to do, and what you don’t want to do.

Muddling things up by creating a new service just to make a few extra bucks isn’t sustainable or or healthy for the longevity of your business. Find your focus and build on it! Streamline the services you already offer, rather than throwing something new that may not work into the mix. We’re not saying don’t try something new EVER we’re just saying – do it for the right reasons! If business is booming and you need to implement new services or procedures to accommodate that, then that’s great!

4. Focus on what’s not working – rather than what is.

When things are going well, it’s easy to become distracted and revel in your success. But don’t ever lose sight of the bigger picture – last month may have gone brilliantly, but this month might hold a few nasty surprises in store. Even when things are gong well – there is always something to be improved upon. We’re not saying don’t be proud of yourself, but instead of reeling in success, stay grounded and clear. As your company operations improve, it will become much easier to pin-point the parts of your operation that maybe aren’t serving your business so well. 

5. Don’t get stuck in the stoneage – stay current with technology!

Taking advantage of the various technologies and applications we now have available to us can really help to begin streamlining your internal processes. Things such as delegation, invoicing and the signing of documents can all be done electronically. The best thing is that the majority of these applications or softwares can be free! Is there an app or system that your team could be benefiting from? Check out TechRadar’s top tech trends for businesses in 2021.

6. Engage with your team, and your community.

If your goal is to create a thriving, busy, successful business, then cultivating relationships should be a part of your every day business practices. Whether with your employees, customers, clients or even competitors, the more people you speak to, the more exposure your business will receive, and the higher your exposure, the higher your chances of finding a new client or picking up a new customer. 

7. And if you don’t have time to do any of the above….

Then it sounds like you need to start outsourcing! Outsourcing work to a Virtual Assistant enables companies to concentrate and focus on core competitive business activities. In turn, this frees up valuable time and gives business owners and directors the capacity to start thinking about the next step in their growth game. Virtual Assistants are an invaluable resource and are usually well equipped with a broad understanding of the many different working parts of your business. From finance management to social media planning, to customer communication and more. Hiring 1 or 2 virtual assistants might even save you from having to outsource to multiple different companies. Does it get any better!?

Whether you’re just starting out or been in the game for a while, we firmly believe that these 7 points are some of the most important aspects of running a business, that we so often choose to ignore, or de-prioritise. Rethinking your strategy isn’t a bad thing, it just means that your business required a different approach, to doing business. And there’s nothing wrong with that!

Don’t give up! Re-evaluate, re-adjust and re-learn what your business really needs. 

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