The digital world is constantly evolving, and as it does, so should our businesses. From shared workspaces to extra easy-to-use design tools, the perfect app for your business is out there, somewhere. Here are our 7 best apps for your business in 2021.
Ever wondered how the people you follow are creating incredibly beautiful and engaging feeds from their social media posting? If you haven’t already heard of Canva, it is an amazing online design platform that offers plenty of features on its free plan. Yes, that’s right, totally free! Far simpler and more user-friendly than Photoshop or Lightroom, with all the basic tools you need to create very effective marketing aesthetics that you can use daily. Check out this awesome article from Buffer on making your aesthetics something special in their Social Media Design Tips.
One of the many multi-channel communication platforms you can find. Slack is a great way to keep all your communication in one place, and brilliant for keeping track of where your team is with certain projects, with the ability to create different channels. Slack has a free plan which is perfect if you have a really small team or are just checking out their features before you commit. The cheapest paid plan starts at £5.25/month.
This app is a favourite for designing and planning automated social media marketing campaigns with the aim of driving traffic throughout the year. They give users an incredible advantage by enabling them to promote already existing pieces of content including blog posts and reports for a desired length of time. Missinglettr – amazingly – also has a free plan! But for larger organizations, we definitely recommend levelling up. It’s totally worth it! Their paid plans start at $19.
For years, building websites and optimising them to create traffic and capture visitor details has been a pricey and really long-winded task. Nowadays, and with the use of the various online website builder platforms now readily available at the click of a button, there is no need spend half your marketing budget on building an engaging website.
Of course, there are perks of hiring someone that knows their way around the platforms, but even hiring a VA to help with the set up of your website will be a fraction of the cost of any normal website developer. If you can figure it out, then even better. But make sure you’re using your time wisely! And look into the different platforms before choosing one, as they all prioritise different things eg: SEO, design, traffic etc.
This is a big one for us, and how we manage our team on a day-to-day basis! It’s an incredible tool for keeping track of individual tasks, as well as assigning different things to certain people. Some of our clients also use Asana, making it even easier to keep track of a project’s progress, and ensuring we are on the same page 100% of the time. With additional features including calendars and an inbox, nothing gets missed when it goes through this channel. This is THE perfect tool for any kind of project management. Asana offers a free plan which is great for starters or smaller teams, with their first paid plan starting at £9.49 per month.
A simple tool with incredible benefits, giving business owners as well as employees the chance to save valuable time, by pre-planning and scheduling content! With the ability to schedule automatic posting, as well as the option of setting up post reminders, you won’t miss a marketing beat with scheduling tools like Buffer. We prefer Buffer over Hootsuite or other scheduling tools because Buffer offers a free plan with more scheduling options and we find, for the moment, that that’s all we really need. With the free plan, we can connect up to 3 social media channels with unlimited scheduling. Amazing!
The best for last, of course! Hubstaff is absolutely key to our everyday work, making sure we can keep track of all the work we’re doing, down to the second. A concern for most business owners when adopting a remote working approach or outsourcing work is how much time is being spent on a project. Time = money, right? It’s also important to make sure the quality and volume of work that comes out of that time spent are up to standard.
What’s great about Hubstaff is that aside from having the ability to track time on various clients or projects, the app takes screenshots of the user’s desktop. This ensures complete transparency between employer and employee or freelancer. Hubstaff pricing starts at $0 for their free plan, with a limit of 1 user. Their next paid plan up is $7 per user, per month.
We use all of the apps mentioned above and are so grateful for how evolved the internet is becoming when it comes to tools for your business. If you have any questions about any of the apps, leave a comment or send us a message, we’d be happy to help! Alternatively, click on the links in the article to head straight to the source.